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ANMM collection Reproduced courtesy of the James Northfield Heritage Art Trust ©

Australia Great Barrier Coral Reef

Date: c 1932
Dimensions:
Framed: 1275 x 930 x 40 mm. G fini glazed.
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Object Copyright: © James Northfield Heritage Art Trust
Classification:Posters and postcards
Object Name: Poster
Object No: 00037397
Place Manufactured:Great Barrier Reef Marine Park

User Terms

    Description
    James Northfield was commissioned by the Australian National Travel Association to create posters presenting Australia as an exciting and accessible tourist destination for the international traveller. ANTAs travel posters featured scenes of metropolitan, rural and regional Australia.

    Here Northfield uses game fishing and the natural beauty of the Great Barrier Reef to entice tourists to coastal Queensland.
    SignificanceThe poster documents how Australia was marketed to both national and international travellers in the early 1930s. It is representative of early 20th century design trends and the role of Modernist aesthetics in popular culture.
    HistoryMetropolitan, rural and regional destinations were central themes of posters commissioned by the Australian National Travel Association.

    In 1929 the Australian National Tourism Authority, based in Melbourne, commissioned journalists and graphic artists who had worked for the Victorian National Railways Betterment Board to produce posters for every Australian state. Emphasis was placed on tourist sites and regions such as the Great Barrier Reef and the tropics of North Queensland. The winter migration of tourists from Victoria and New South Wales to the warmer climate of Queensland proved a lucrative market, and these posters were aimed at this demographic.
    Additional Titles

    Web title: Australia Great Barrier Coral Reef

    Primary title: AUSTRALIA, GREAT BARRIER CORAL REEF

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