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Visit the Seaside Travel by Train

Date: 1930s
Overall: 1004 x 630 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Object Copyright: ©Nicholas Holger Sellheim
Classification:Posters and postcards
Object Name: Poster
Object No: 00039721

User Terms

    This Victorian Railways poster No 165 uses a photomontage of seagulls to represent an idealised seaside for this promotion of coastal tourism and train travel in Victoria.
    SignificanceThis poster reflects the importance of strong graphic design in promotional posters for state and national tourism campaigns. The work was commissioned by the Victorian Railways to promote travel within Australia and is representative of the poster art of Gert Sellheim.
    HistoryIn the nineteenth century railways emerged as an advocate of domestic tourism. The Australian National Transport Association and Victorian Railways Betterment and Publicity Board, developed posters with striking images and simple slogans to meet the emerging need to market Australia to the international and domestic traveler, increasing the profile of Australia as a desirable tourist destination.

    From the 1920s organisations such as the Australian National Travel Association and state travel and tourism centres commissioned leading artists to design posters such as these to tempt travellers and tourists from overseas and from within Australia. Travel posters commissioned by the ANTA and Victorian Railways often represented beach and coastal lifestyles, promoting the natural attractions of Australia as pervasive images of national identity.

    Additional Titles

    Web title: Visit the Seaside Travel by Train

    (not entered): Beach poster advertising 'Visit the Seaside Travel by Train'

    Primary title: Visit the Seaside Travel by Train, Take a Kodak

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