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Fly TAA the Friendly Way Gold Coast

Date: 1970s
Overall: 992 x 620 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00039723

User Terms

    This poster advertises air travel with Trans-Australia Airlines (TAA) to the Gold Coast, Queensland. Holiday makers are depicted on a tandem cycle waving to the viewer, a device used to transport the viewer into the imagined holiday setting.

    In the 1960s and 1970s TAA sought to break down the preception that air travel was expensive and purely for the wealthy by promoting discount fares and cheaper accommodation The Gold Coast was presented as an affordable and popular desitination for interstate holiday makers.
    SignificanceThis poster reflects the trend in the 1970s to more affordable air travel and packaged holidays to Queensland's Gold Coast. This was designed to stimulate interstate travel and offer an alternative to long car or rail journeys.
    HistoryIn the 1950s and 1960s the main holiday destination was the beach. Emphasis was placed on tourist sites and regions such as the Great Barrier Reef and Queensland. The winter migration of tourists from Victoria and New South Wales to the warmer climate of Queensland proved a lucrative market.

    Trans-Australia Airlines (TAA) was established in February 1946. The airline initially ran flights between Sydney and Melbourne, expanding its schedule to include all of Australia's capital cities. TAA became Australian Airlines in 1986, which was acquired by Qantas Empire Airways Ltd in 1992 - later renamed Qantas Airways. TAA played a major part in the development of domestic air transport within Australia.

    Under the two airline agreement established in the late 1950s, the government owned TAA and privately owned Ansett Airlines of Australia dominated the Australian domestic airline market. The airlines expanded operations beyond their core interests of business travel and air freight to holiday travel in the following decades.
    Additional Titles

    Web title: Fly TAA the Friendly Way Gold Coast

    Primary title: Fly TAA The Friendly Way Gold Coast

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