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'Aloha' style shirt

Date: c 1970
Dimensions:
Overall: 770 x 485 mm, 200 g
Medium: Cotton, metal
Credit Line: ANMM Collection
Object Name: Shirt
Object No: 00033591
Place Manufactured:Australia

User Terms

    Description
    This colourful men's 'surf riders' print shirt was made by Platts, an early Sydney surf wear brand. The design was inspired by Hawaiian 'aloha' shirts which were originally made from bright kimono fabrics. This bright green cotton shirt features Hawaiian surf-riders and outrigger canoes.
    SignificancePlatts is considered one of Sydney's first local surf wear manufacturers. In the early 1970s they were market leaders in Australian surf wear, along with brands such as Adler.
    HistoryIn the early 1960s, renowned Australian surfer and board shaper Kevin Platt's mother Jean began making board shorts from her home on Foam Street in Harbord. The shorts became favourites with local surfers, worn on beaches from Manly to Dee Why. Discovering a niche in the surfing market, Jean's husband Lance joined the business in the mid-1960s and before long their 'surf rider' and 'sandhopper' short and shirts were being sold in stores nationwide. The couple later owned their own retail store in Dee Why, and in the 1970s were market leaders in Australian surf wear.
    Additional Titles

    Label title: Platts Surfriders shirt about 1970

    Web title: 'Aloha' style shirt

    Primary title: HAWAIIAN STYLE SHIRT

    Related People
    Manufacturer: Platts

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