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Reproduced courtesy Jets Swimwear

Jets wide loop bikini bottom

Date: 2009
Clothing size: 10
Overall: 210 x 335 x 10 mm
Medium: nylon, polyamide, elastane (spandex or Lycra)
Credit Line: ANMM Collection Gift from Jets Swimwear
Object Copyright: © Jets Swimwear
Object Name: Swimsuit
Object No: 00046028

User Terms

    SignificanceThis selection of swimsuits shows the design emphases of Jets, one of Australia's outstanding established swimwear brands, both in the example from its 2009 White Label collection and in its imaginative response to ANMM's Woollen Mermaid brief. Both add a contemporary perspective to Australia's swimwear history.

    Jets' Woollen Mermaid project swimsuit embodies a modern aesthetic inspired by Annette Kellerman, while the example from its 2009 capsule collection provides a dramatic contrast with the use of bold, vibrant colours and energetic prints.
    HistoryApproaching its 30th anniversary, the Jets label was shifted to the forefront of Australian and international fashion when it was bought and relaunched by Jessika and Adrian Allen in 2001.

    As a premium luxury swimwear brand Jets upholds a standard of superior quality through its heritage of craftsmanship and unique design style. An efficient and specialised distribution as well as an active interest in technology and innovation ensures the strength of the Jets brand.

    Designer Jessika Allen completed a degree in Fashion Design and Textiles and a postgraduate course in Tailoring at the Istituto Marangoni in Milan. Jessika has always found inspiration from her love of art, history, books and different cultures. For Jessika, swimwear design is the perfect platform to embrace and enhance a woman's curves and shapes. Stretch fabrics work best against the skin, they mould and move with the body. The result is glamorous swimwear in a combination of soft, sensual fabrics and unique, exclusive designs.

    Jets is one of the contemporary swimwear designers invited to reinterpret the classic one-piece swimsuit using a technologically advanced wool/lycra textile for ANMM's 2009 exhibition Exposed! The Story of Swimwear. The use of this fabric articulates the technological importance of performance textiles to fashioning a modern garment, whilst acknowledging the importance of wool as a yarn to Australia and the swimsuit's history.

    In the early 20th century most swimsuits were produced in wool, in part due to its ability to reveal less of the body when wet. There was early experimentation with developing rib-like knits that were more elastic, followed by the use of Lastex, a rubber yarn that created a garment with less sag and drag. In the 21st century, advances in textile technology have resulted in the development of wool jersey fabrics with a high compression Lycra component.

    Looking to the past and designing for the future, the swimsuit designs embody a contemporary aesthetic and active glamour inspired by the original mermaid, Annette Kellerman. Kellerman (1886-1975) was the 'Australian Mermaid,' the 'Diving Venus' and the 'Perfect Woman.' Through a career as a long distance swimmer, diver, vaudeville performer and silent movie star she became a global identity associated with glamour and physical beauty. She was the first woman to attempt to swim the English Channel, and swam her way across Europe and the United States.

    Kellerman was a controversial individual. She was allegedly arrested for indecency preparing to swim along the coastline at Revere Beach, Boston in 1907 and expressed her independence and self-possession through bodily spectacle in daring swimsuits styled on the existing one-piece swimsuit design for men.

    There were initially no modifications made to the original, masculine design; no structuring to the contours of a woman's body, in particular the breast area, and it would not be until the 1930s that designers would feminise the swimsuit, and new technology would assist the development of textiles that would enhance its fit and performance.

    Kellerman's innovation was revealing the female body, which had been concealed beneath layers of clothes and corsets for centuries in the public arena. She was a role model for women, encouraging self-motivation and self-development. Kellerman extolled the virtues of exercise and a healthy diet to shape the body naturally. In 1918 her book Physical Beauty: How to Keep It was published, and it promised that through a series of simple daily exercises in the home, every woman could achieve a level of physical beauty that was essential to the wearing of a body hugging one-piece swimsuit with confidence. As a prototypical Hollywood star she prefigured the celebrity culture focused on the body that has predominated since then.
    Additional Titles

    Assigned title: Jets wide loop bikini bottom

    Collection title: Jets Swimwear 2009 Capsule Collection

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