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Reproduced courtesy Jets Swimwear

Jets moulded cutout one piece swimsuit

Date: 2009
Dimensions:
Clothing size: 10
Overall (laid flat): 660 x 330 x 50 mm
Medium: 80% Nylon Polyamide, 20% elastane (spandex or Lycra)
Credit Line: ANMM Collection Gift from Jets Swimwear Pty Ltd
Object Copyright: © Jets Swimwear
Object Name: Swimsuit
Object No: 00046030
Place Manufactured:Australia

User Terms

    Description
    Jessika Allen of the established Australian swimsuit label Jets designed this women's one-piece swimsuit in a simulated blue denim fabric. It features moulded cups with cutout designs on the side torso and back in a fabric of orange, yellow, white and blue print. Jets gained prominence in the international swimwear market when Allen and her husband bought the business in 2001. For the 2009 Jets Black Label collection Allen was inspired to embrace and enhance a woman's curves and shapes. In this swimsuit she has reinterpreted the fabric of denim into a stretch material suitable for swimwear.
    SignificanceThis swimsuit shows the design emphases of Jets, one of Australia's established swimwear brands and is a representation of its 2009 Black Label collection.
    HistoryApproaching its 30th anniversary, the Jets label was bought and relaunched by Jessika and Adrian Allen in 2001. Designer Jessika Allen had previously completed a degree in Fashion Design and Textiles and a postgraduate course in Tailoring at the Istituto Marangoni in Milan.

    As a premium luxury swimwear brand, Jets upholds a standard of superior quality through its heritage of craftsmanship and unique design style. With an efficient and specialised distribution network, as well as an active interest in technology and innovation, Jets now operates at the forefront of Australian swimwear fashion.

    In 2009 the Jets brand is split into three collections consisting of the White label, the Black Label and the Blue Label. The White Label focuses on strong sexy and cutting edge silhouettes, while the Black Label emphasises sophisticated, elegant and timeless pieces. The Blue Label targets a younger and lighthearted swimwear market.

    From the 19th century Australians wore homemade bathing costumes based on overseas pattern books, or ready-made mail order swimwear. Retailers soon provided the latest fashions from British and American companies. By the 1930s swimwear was being mass produced by local knitting mills with brand names that reflected the Australian lifestyle- Challenge Racer, Sunkist, Penguin, Golden Fleece, Kookaburra, Top Dog, Seagull and Speedo.

    Australia's relaxed attitude to fashion has enabled swimwear and beachwear to become a focus of the Australian fashion industry. Innovative local brands have gained international recognition. Australian designers blend high-end fashion and performance swimwear with a leisure market that demands the latest fabrics, colours and styles.

    In the early 20th century most swimsuits were produced in wool. There was early experimentation with developing rib-like knits that were more elastic, followed by the use of Lastex, a rubber yarn that created a garment with less sag and drag. In the 21st century, advances in textile technology have resulted in the development of wool jersey fabrics with a high compression Lycra component.

    Wool was the most elastic fabric available until the invention of synthetic fibres in 1938. Rib knit technology gave woollen swimming costumes their stretch - the knit stitch provided strength and the purl stitch stretch. The tight rib knit used for jumper cuffs was first used for men's rowing suits in 1913. The elasticity of these woollen rowing suits was the inspiration for the male swimsuit.

    The growing popularity of swimming inspired new fashions, manufacturing techniques and fabric technologies. The linear stretch of elastic enabled manufacturers to mass-produce figure hugging fabrics that provided greater
    movement and improved swimming performance.
    Additional Titles

    Assigned title: Jets moulded cutout one piece swimsuit

    Collection title: Jets Swimwear 2009 Capsule Collection

    Web title: Jets moulded cutout one piece swimsuit

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