Search the Collection
Advanced Search
Image Not Available

Take a Day at the Seaside - Go Down by Train !

Date: 1930s
Dimensions:
Overall: 1070 x 690 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Object Copyright: © Percy Trompf Artistic Trust
Classification:Posters and postcards
Object Name: Poster
Object No: 00032220
Place Manufactured:Australia

User Terms

    Description
    By the 1930s, beach culture was becoming an entrenched and iconic part of the Australian way of life. This travel poster advertising the railway travel to the seaside features a coloured lithographic image of Port Phillip Bay. The idealised sun drenched scene features swimwear fashions of the period.
    SignificanceBy the 1930s, beach culture was becoming an entrenched and iconic part of the Australian way of life. This poster is a vivid symbol of an era when Australia undertook an aggressive campaign of promotion. The work commissioned by the Victorian Railways, is representative of work by acclaimed poster artist, Percival Trompf.
    HistoryAustralian beaches were promoted as a cornerstone of Australian life along with the outback and helped to establish notions of Australian identity. Bondi Beach is one of Australia's most iconic and famous beaches and is used in all forms of advertising to represent and promote Australian culture.

    The Australian National Travel Association (ANTA) was formed in 1929 to promote Australia as a tourist destination around the world through advertising. It was funded by shipping companies, railway departments and government tourist bureaus.

    Posters were the main promotional medium for the ANTA, which developed extensive networks overseas with representatives in England, the United States, New Zealand, Canada, India, China, Japan and France.

    Percival Trompf (1902-1981) is one of the best known Australian poster artists and was commissioned to produce posters for ANTA. Trompf was born in Victoria and attended Ballarat School of Mines and Industries; he opened a studio and designed thousands of advertising posters for such prominent Australian companies as Bryant & May Pty Ltd, Palmolive Co Ltd and the travel magazine 'Walkabout'. This poster is one of his most recognisable beach posters designed by Trompf for ANTA.
    The Australian National Transport Association and Victorian Railways Betterment and Publicity Board, developed posters with striking images and simple slogans to meet the emerging need to market Australia to the international and domestic traveler.


    Additional Titles

    Primary title: Take a day at the Seaside - go down by train!

    Web title: Take a Day at the Seaside - Go Down by Train !

    Related People

    Discuss this Object

    Comments

    Please log in to add a comment.