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Women's Great Expectations maternity swimsuit

Date: 1960s
Overall: 870 x 640 mm
Medium: Cotton, nylon, metal
Credit Line: ANMM Collection
Object Name: Swimsuit
Object No: 00032179

User Terms

    This brightly coloured baby doll style maternity swimsuit was made by Great Expectations in the 1960s. It features a built-in bra with an adjustable hook and eye fastening at the back and narrow shoulder straps attached to the front with gold metal buckles. With a wide scalloped full skirt and an elasticised zippered back, the swimsuit's shirred briefs sit under the skirt and are sewn onto a cotton stockinette lining.
    SignificanceThis maternity swimsuit is a rare example from the 1960s. It reflects changing attitudes to the female body, and the growing market for maternity specific garments from the 1950s onwards.
    HistoryThe baby boom of the 1940s and 1950s saw even international designers such as Miguel Dorian, Givenchy, and Norman Hartnell create maternity wear clothing lines. These often included swimwear. Despite this new emphasis on maternity wear, fashions were still generally photographed on non-pregnant women for advertisements in the 1950s.

    Additional Titles

    Web title: Women's Great Expectations maternity swimsuit


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