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Jantzen Diving Girl logo reproduced courtesy of Skye Group

Cloth shield with diving woman in a black swimsuit

Date: 1920-1949
Dimensions:
Overall: 80 x 40 mm, 2 mm, 0.002 kg
Medium: Cotton
Credit Line: ANMM Collection Gift from Gary McPherson
Object Copyright: © Jantzen Diving Girl logo Skye Group
Object Name: Badge
Object No: 00031403

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    Description
    The plain weave cotton base of this badge has been machine embroidered with a bobbinless stitch. The badge depicts a woman wearing an early black one piece swimsuit and swimming cap diving into water, with clouds in the background outlined in blue.


    SignificanceThis badge is a rare example of the costume motifs applied to garments during the first half of the 20th century. The image of the diving woman recalls Jantzen's red diving girl logo used from the 1920s on swimsuits, posters and other advertising media.
    HistoryMachine embroidered cloth badges were applied to swimwear from the 1920s. They were generally used by manufacturers to signify their brand, though costume motifs such as this one would have been bought separately and applied to the garment as decoration.

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