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Rip Curl 2001 summer catalogue

Date: 2000
Dimensions:
Overall: 298 x 210 mm, 4 mm, 0.2 kg
Medium: Ink on paper
Credit Line: ANMM Collection Gift from Rip Curl Australia Pty Ltd
Classification:Ephemera
Object Name: Catalogue
Object No: 00030707
Place Manufactured:Australia

User Terms

    Description
    This Rip Curl summer catalogue was published in Australia in 2000 for the 2001 season, and features an image of Rip Curl team member Mick Fanning surfing on the cover. The catalogue includes information and colour photographs of wetsuits, boardshorts, swimwear, surfwear, watches, wallets, bags and surfboards for both sexes.
    SignificanceSurf brands that began making just wetsuits or boards, now have extensive ranges that cover surfing, fashion, and their accessories. This catalogue is representative of Rip Curl's extension into this broad market.
    HistoryThe short board revolution of 1967 created a frenzy of experimentation in board design in tool sheds and garages around Australia. In 1969 Doug Warbrick and Brian Singer of Rip Curl joined the ranks of pioneering board makers Gordon Woods and Barry Bennet of Sydney and George Rice of Victoria. Rip Curl began by producing a small number of boards for local conditions at beaches such as Torquay, Bells, Jan Juc, and Lorne. As the business expanded so did the range of products produced. Today Rip Curl produces wetsuits, boardshorts, t-shirts, rashvests, boots, surf watches, sunglasses, street wear, packs and a range of accessories.

    Rip Curl has transformed from a small grass roots business into a major force in the Australian and international surfing industry marketing surfing boards, wet suits, surf wear, mountain wear, street wear, and accessories in the USA, France, South Africa, Japan, Indonesia, Brazil, Argentina, Peru and Chile. It has diversified into other sports such as sail boarding, water skiing and sailing. Rip Curl also sponsors high profile professional surfers and has used surfers such as Wayne Lynch, Michael Peterson, Cheyne Horan and Tom Curren to promote the Rip Curl brand.
    Additional Titles

    Web title: Rip Curl 2001 summer catalogue

    Primary title: Rip Curl: a summer catalogue of stuff for guys and girls, 2001

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