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Outward Bound by P&O to Australia and the Far East

Date: c 1960
Image: 1011 x 645 mm
Sheet: 1100 x 728 mm
Overall: 1100 x 728 mm, 1 mm, 0.45 kg
Medium: Colour lithograph on paper
Credit Line: ANMM collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00029429

User Terms

    This travel poster advertising outward bound services with P&O to Australia and the Far East was produced during the 1960s. Shipping companies often promoted Australia as a land of sunshine and opportunity. The clear skies, soaring white gulls and azure seas in this print evoke escapism and a sense of taking flight.
    SignificanceThe strong use of colour and a simple message aimed to catch the attention of the passer by and would-be tourist. The seagulls, with their underlying theme of migration and freedom, together with the characteristic image of a liner crossing a deep blue ocean, were representative elements of posters designed during this period.
    HistoryP&O was founded in 1837 when the partnership of Wilcox and Anderson secured a contract to carry mail from the UK to the peninsular ports Vigo, Oporto, Lisbon, Cadiz and Gibraltar. In 1840 the company secured a new contract to extend the service to Alexandria in Egypt, and in 1844 this contract was extended to Madras, Ceylon, Calcutta, Singapore, Hong Kong and Shanghai. P&O established the Far East route to Australia in the 1850s, when it took over from less efficient services such as the East India Company.
    Additional Titles

    Primary title: Poster 'Outward Bound by P&O to Australia and the Far East', by Campbell, 1960s.

    Web title: Outward Bound by P&O to Australia and the Far East

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