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Matson matchbook

Date: 1950-1980
Overall: 55 × 40 × 2 mm, 2 g
Medium: Ink on paper
Credit Line: ANMM Collection Gift from Jeff Allan
Object Name: Matchbook
Object No: 00054844
Related Place:United States, Australia,

User Terms

    These book marches collected by Vanessa (Zena) Roberson are from the USA, Canada and Australia and include US Navy ships, commercial ocean lines and bars and restaurants. Book matches with advertising on the back and front which were given away to clients and customers who were seen using them and or passed them on to others were a popular and effective marketing tool in the 1950 - 1980s when cigarette smoking was at its peak, in the USA but also in Australia. They also became quasi souvenirs of people and places and are now the subject of significant collections of ephemera.
    SignificanceThe book matches stored inside a cigarette packet represent a time when smoking tobacco was a socially desirable and acceptable habit endorsed by government entities such as the US Navy and businesses in general.

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