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Phillip Island, Victoria, Australia - Take a Kodak

Date: 1930s
Dimensions:
Overall: 1010 x 630 mm, 0.2 kg
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00019516
Place Manufactured:Victoria

User Terms

    Description
    This poster advertising travel to Philip Island, Victoria features a coloured lithographic image of a swimsuit clad tourist admiring a penguin.The poster illustrates the island's coastal habitat to promote Philip Island as a desirable tourist destination.
    SignificanceThis represents the colourful graphic style of poster art produced in the 1930s when state and federal government agencies undertook an aggressive campaign of promotion - with the beach, environment and wildlife featuring as major themes. The poster was commissioned by the Victorian Railways to promote Phillip Island as a desirable and complete tourist destination.
    HistoryPhillip Island was developed and promoted chiefly as a complete tourist resort. The island was promoted as providing the tourist with a variety of iconic Australian attractions, popular activities and native wildlife to see and do. This poster is representative of Phillip Island as a popular and iconic and complete tourist destination. Posters produced for the local market were more likely to advertise the charms of a specific location than those developed for an international audience

    In the nineteenth century railways emerged as an advocate of domestic tourism. The Australian National Transport Association (ANTA) and Victorian Railways Betterment and Publicity Board, developed posters with striking images and simple slogans to meet the emerging need to market Australia to the international and domestic traveler, increasing the profile of Australia as a desirable tourist destination.

    In an effort to place Australia on the world's tourist map the Australian National Travel Association (ANTA) was created in 1929. As part of their marketing campaign ANTA distributed thousands of travel posters specifically targeting British and American audiences. By 1934 during the peak period in Australian poster production, ANTA had printed 140,000 posters of which 3,000 were issued overseas.


    Related People
    Artist: M Newman

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