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Buy National War Bonds

Date: 1917
Dimensions:
Overall: 560 mm, 0.1 kg
Medium: Ink on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00018167
Place Manufactured:London

User Terms

    Description
    This British World War I propaganda poster boldly appeals to the general populace through the image of Admiral Lord Nelson - Britain's greatest naval hero - to support the war effort by investing in war bonds and savings certificates.
    SignificancePropganda posters were intended to be ephemeral not archival or historical documents. The messages they projected have become an important resource for today's historians to investigate British (and Australian) beliefs in the necessity to wage and support war.
    HistoryMass-produced posters have been used to advertise commercial products and propagandise political and social causes since the invention of the lithographic process at the end of the 18th century. It was during World War I that recruiting and fund raising posters became a popular means to encourage men to join up and for everyone to support the war effort financially, big or small.

    The main modes of appeal were through posters and pamphlets incorporating striking graphic images, especially those of Lord Kitchener and Admiral Lord Nelson. Over time the poster campaign became more sophisticated, manipulative and direct.

    Additional Titles

    Web title: Buy National War Bonds

    Primary title: ENGLAND EXPECTS BUY NATIONAL WAR BONDS OR WAR SAVINGS CERTIFICATES NOW

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