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'I Crave the Waves'

Date: c 1980
Dimensions:
Overall: 433 x 284 mm, 0.013 kg
Medium: Ink on paper
Credit Line: ANMM Collection Purchased with USA Bicentennial Gift funds
Classification:Posters and postcards
Object Name: Poster
Object No: 00017313
Place Manufactured:California

User Terms

    Description
    This promotional poster was printed for the surfing movie 'I Crave the Waves'. The poster features a surfer doing a turn at the top of a wave.
    SignificanceThis poster is an example of the types of promotional material produced for 1980s surfing movies.
    History'I Crave the Waves' was an around the world surfing movie featuring surfing footage from California, Hawaii, Brazil, and South Africa. It featured the surfers Bobby Owens, Becky Benson, Lynne Boyer, Allen Sarlo. The film was produced by Robert Rey Walker.

    Hollywood began producing surf films in the late 1950s as the first generation of post-World War II War baby boomers reached adolescence. Surfing and the beach symbolised the idealism of carefree fun and freedom. Surfing films have been a critical ingredient in the popularity of surfing culture and have helped to popularised surfing and beach fashion. In the 1960s surf art moved off the covers of surfing magazines and onto film poster promoting movies featuring surfers riding large waves in exotic locations.

    Surfing films provides an insight into the surfing lifestyle and have become part of surfing popular culture. They reflect the internationalism of surfing in their content an appeal. Surfing films provide the opportunity to watch talented and often high profile surfers catching waves that every surfer dream about riding.
    Additional Titles

    Web title: 'I Crave the Waves'

    Primary title: PROMOTIONAL MOVIE POSTER OF A FILM BY ROBERT REY WALKER TITLED `I CRAVE THE WAVES', FEATURES A COLOURED ILLUSTRATION OF A SURFER DOING A TURN AT THE TOP OF A WAVE, PROBABLY MADE IN CALIFORNIA, UNITED STATES OF AMERICA

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