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ANMM Collection Reproduced courtesy of James Northfield Heritage Art Trust

Great Barrier Reef, Queensland, Australia

Date: 1930s
Dimensions:
Framed: 1275 x 930 x 40 mm. G fini glazed.
Overall: 1050 x 670 mm, 0.15 kg
Medium: Photolithograph on paper.
Credit Line: ANMM Collection
Object Copyright: © James Northfield Heritage Art Trust
Classification:Posters and postcards
Object Name: Poster
Object No: 00015139
Place Manufactured:Australia
Related Place:Great Barrier Reef Marine Park,

User Terms

    Description
    This poster advertising travel to Australia and Queensland's Great Barrier Reef, features a coloured lithographic image of reef fish and coral. This poster portrays the Australian tropical marine environment as a desirable and popular tourist destination.
    SignificanceThe exotic fish of the tropical waters of Australia, in particular the fish of the Great Barrier Reef are featured repeatedly as appealing motifs of Australian identity throughout the twentieth century. This poster is representative of the work by the prolific poster artist, James Northfield.

    HistoryPosters commissioned by the Australian National Travel Association featured iconic Australian locations as desirable destinations. The exotic fish of the tropical waters of Australia, in particular the fish of the Great Barrier Reef are featured repeatedly as appealing motifs.

    Travel posters tapped into the desire of their prospective audience by presenting an attractive alternative to reality. Posters produced for the local market were more likely to advertise the charms of a specific location than those developed for an international audience.

    James Northfield (1888 - 1973) was born in Geelong Victoria and set up his own commercial studio in the 1930s. Northfield specialised in hand lithographic work and was commissioned by major local and national organisations such as Victorian Government and Australian National Travel Association to design travel posters. His work appeared in billboard advertisements, promotional travel posters and posters relating to World Wars I and II. Northfield's works were distributed throughout Australia and internationally.
    Additional Titles

    Primary title: Great Barrier Reef, Queensland, AUSTRALIA

    Web title: Great Barrier Reef, Queensland, Australia

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