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PIX magazine, 19 December 1942

Date: 19 December 1942
Dimensions:
Overall: 365 x 265 mm, 0.1 kg
Medium: Ink on paper
Credit Line: ANMM Collection
Classification:Ephemera
Object Name: Magazine
Object No: 00014532

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    Description
    An edition of PIX magazine, 19 December 1942 (Vol.10, No.25). Cover photograph features a woman ina swimming costume posing on a wall with the caption 'Hollywood's Manpower Problem'.
    Other articles in this edition include 'New Pool Of Labor For war Work','Card Sharpers And Servicemen', 'Call-Up Means Chance For Starlets', 'Blitz Tips For WAAFS (Women's Auxiliary Australian Air Force) and 'Tradesmen Train For War Factories'.


    SignificanceThis magazine offers an insight into the lives of ordinary Australians during World War II - the type of work they were doing, information they were interested in, and also shows that life continued as normally as possible at the time.
    HistoryPIX magazine was established in 1938 and became one of Australia's most popular magazines during the 1950s, 1960s and 1970s. The publication focussed on devoting editorial space to captioned images rather than text and became known for its cover girls. Like Australasian Post, PIX was dedicated to exploring Australiana and showcased cartoons, jokes, fiction and general interest stories. Following the sexual revolution of the 1960s, the magazine became more risqué with its content and images, indicating an Australian society going through political and cultural change. In the 1970s, with the rise of other popular culture media such as television, circulation for PIX began to drop and it merged briefly with People magazine before disappearing from sale altogether.

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