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Orient Line Cruises: Orcades, Orion and Orford, First Class Only, Orford, Two Classes (First and Tourist)

Date: 1938
Overall: 1009 x 636 mm, 0.55 kg
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00008902
Place Manufactured:London

User Terms

    Poster promoting Orient Line cruises on the ORCADES, ORION and ORFORD, by Richard Beck, 1937. The poster has a surrealist quality and is typical of the promotional material developed by the line during the 1930s. The Orient Line commissioned innovative artists like Richard Beck to design posters that reflected the aesthetics and ambitions of the Machine Age.

    The Orient Line introduced cruising - the idea of sea travel purely for pleasure - in the 1880s. It commenced cruises to the Mediterranean and to Norway in 1889, and to the West Indies in 1893 using ships no longer needed for full-time service on the UK/Australia mail route. By the late 1930s, passengers could select from a variety of exotic itineraries throughout the world. The 1930s were boom years for cruising and in 1933 alone the Orient Line operated 18 cruises mainly sailing to Scandinavia, the Baltic and the Mediterranean.

    The ORION departed on its maiden voyage in 1935. The ORCADES was launched in 1937 and sported many of the ORION's state-of-the art features including the single funnel and signature corn-coloured hull. In the late 1930s the ORCADES often promoted first class cruises - usually short voyages around the Mediterranean. The ORFORD reduced its first class capacity and converted its third class accommodation to the new tourist class in 1935.

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