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Copyright Nil Sellheim and courtesy Josef Lebovic Gallery, Sydney

Follow the Sun, Austraila 150th Anniversary Celebrations Sydney 26th January to 25th April 1938

Date: 1938
Overall: 1 x 663 mm, 1.75 kg
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Object Copyright: © Nicholas Holger Sellheim
Classification:Posters and postcards
Object Name: Poster
Object No: 00008653
Place Manufactured:Sydney

User Terms

    This travel poster by Gert Selheim was produced in 1938 by the Australian National Travel Association to advertise international travel to Australia and promote Australia's 150th Anniversary celebrations. Beach scenes with tanned and happy Australians were popular subjects for the poster artists whose mission was to tempt travellers to visit Australia. Artists working for the Australian National Travel Association commonly used scenes of popular iconic beaches to promote travel.

    SignificanceThis poster is a vivid symbol of an era when Australia undertook an aggressive campaign of promotion - with the beach being one of the major attractions. The poster commemorates the sesquicentennial celebrations in Sydney during 1938 and represents the work of Gert Selheim, one of the Australia's best known poster artists. Selheim's travel poster has become a popular and recognisable image of Australia in the 1930s.
    HistoryAustralia held sesquicentennial celebrations in Sydney during 1938 to celebrate the 150th anniversary of the establishment of the city and foundation of British settlement in Australia in 1788. These celebrations were scheduled to take place over a three month period – between Australia Day, 26 January and Anzac Day, 25 April.

    The Australian National Travel Association (ANTA) was formed in 1929 to promote Australia as a tourist destination around the world through advertising. To communicate its message to a world that knew little of Australia, the ANTA produced posters with striking imagery and simple slogans representing Australia as a desirable tourist destination.

    Posters were the main promotional medium for the ANTA, which developed an extensive network overseas with representatives in England, the United States, New Zealand, Canada, India, China, Japan and France.

    Gert Sellheim, (1901-1970) born in Estonia, studied architecture in Berlin. He migrated to Australia in 1926 and began producing travel posters in 1931. Sellheim designed many iconic posters that represented Australian culture and society in the 1930s and 1940s. He was also the designer of the famous Aboriginal two shilling stamp in 1948 and the flying kangaroo logo for Qantas.
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