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'Gidget' lobby card

Date: 1959
Dimensions:
Overall: 277 x 355 mm
Medium: Ink on paper
Credit Line: ANMM Collection Purchased with USA Bicentennial Gift funds
Classification:Ephemera
Object Name: Lobby card
Object No: 00008566
Place Manufactured:United States

User Terms

    Description
    This cinema lobby card for the film 'Gidget', was produced by Columbia Pictures in 1959. The film starred Sandra Dee, Cliff Robertson, James Darren and Arthur O’Connell. As with many lobby cards, which were displayed in theatre lobbies, a still from the film is the main feature of the design. This image features a group of men carrying a surfboard with a young woman sitting on it.
    SignificanceThe lobby card is representative of cinema advertising from the 1950s and 1960s.
    HistoryDuring the 1950s and 1960s Hollywood developed the beach party movie as a genre. Plots usually centered on teenage gangs that lived around beach. The appeal of surfing in popular culture was in part due to the 1957 publication of Frederick Kohner's novel 'Gidget'. The novel was based on stories told to Kohner by his teenage daughter Kathy about a group of surfers at Malibu Point in California. Kohner was hired by Columbia Pictures to write a script for a film of the novel. The film 'Gidget' was released in March 1959, and was followed by sequels and television series created over the next three decades.
    Additional Titles

    Web title: 'Gidget' lobby card

    Primary title: "GIDGET" LOBBY CARD FOR THE COLUMBIA PICTURES FILM, MAIN IMAGE DEPICTS A SCENE FROM THE FILM, A GROUP OF YOUNG MEN ARE CARRYING A SURFBOARD ALONG THE BEACH WITH A YOUNG WOMAN IN A SWIMSUIT SITTING ON TOP

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