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'Ride the Wild Surf' lobby card

Date: 1964
Dimensions:
Overall: 280 x 355 mm
Display Dimensions: 283 x 360 mm
Medium: Colour lithograph printed on paper
Credit Line: ANMM Collection Purchased with USA Bicentennial Gift funds
Classification:Ephemera
Object Name: Lobby Card
Object No: 00008581
Place Manufactured:United States

User Terms

    Description
    This is an original lobby card was printed in the United States to promote 'Ride the Wild Surf', released in 1964 by Columbia Pictures Corporation. Starring Fabian, Shelley Fabares, Tab Hunter, and Barbara Eden, 'Ride the Wild Surf' was one of several mainstream films that capitalised on surfing's growing popularity in the mid-1960s. As with many lobby cards, which were displayed in theatre lobbies, a still from the film is the main feature of the design.
    SignificanceThe lobby card is representative of cinema advertising from the 1950s and 1960s.
    HistoryDuring the 1950s and 1960s Hollywood developed the beach movie as a genre. Aimed at a teen market, plots usually centered on surfing contests or the adventures of teenage gangs that lived around beach. 'Ride the Wild Surf' was filmed on location at California's Waimea Bay, and some of the state's best known surfers appeared as stunt doubles. Australian Olympic swimming champion Murray Rose made his acting debut playing the role of Swag Rieley. The title song was sung by Jan and Dean, and a spin-off album helped further promote the movie and establish the surf music sound.
    Additional Titles

    Web title: 'Ride the Wild Surf' lobby card

    Primary title: 'RIDE THE WILD SURF' LOBBY CARD FOR THE JANA FILM ENTERPRISES FILM, MAIN IMAGE DEPICTS A SCENE FROM THE FILM OF A YOUNG MAN CARRYING A SURFBOARD RUNNING UP THE BEACH BESIDE A YOUNG WOMAN

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