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'Muscle Beach Party' lobby card

Date: 1964
Dimensions:
Overall: 278 x 356 mm
Display Dimensions: 280 x 355 mm
Medium: Ink on paper
Credit Line: ANMM Collection Purchased with USA Bicentennial Gift funds
Classification:Ephemera
Object Name: Lobby card
Object No: 00008586
Place Manufactured:United States

User Terms

    Description
    This cinema lobby card for the film 'Muscle Beach Party', was produced by American International Pictures in 1964. The film starred Annette Funicello, Frankie Avalon, Luciana Paluzzi, John Ashley, Don Rickles and Jody McCrea. As with many lobby cards, which were displayed in theatre lobbies, a still from the film is the main feature of the design. This image features Frankie Avalon standing in the middle of a busy cafe.
    SignificanceThe lobby card is representative of cinema advertising from the 1950s and 1960s.
    HistoryDuring the 1950s and 1960s Hollywood developed the beach party movie as a genre. Plots usually centered on teenage gangs that lived around beach. The appeal of surfing in popular culture was in part due to the 1957 publication of Frederick Kohner's novel 'Gidget' and subsequent 'Gidget' films and television series.

    American International Pictures, following on from the appeal of 'Gidget', produced the surprise hit 'Beach Party' in 1963, helping to popularise surfing and surf music in films. 'Muscle Beach Party' was the second in a series of seven beach party films produced by American International Pictures and featured Buster Keaton in one of his final roles. The storylines of each of the seven films usually centred around boyfriend Frankie Avalon and girlfriend Annette Funicello and the adventures they got up to with their friends, both on and off the beach.
    Additional Titles

    Primary title: 'MUSCLE BEACH PARTY' LOBBY CARD FOR AMERICAN INTERNATIONAL PICTURES' FILM, MAIN IMAGE DEPICTS A SCENE FROM THE FILM, FRANKIE AVALON IS STANDING IN THE MIDDLE OF A CAFE WITH PEOPLE SEATED AT THE SURROUNDING TABLES

    Web title: 'Muscle Beach Party' lobby card

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