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Rapidly loading for Adelaide and Dunedin, the A1 extreme clipper barque MINNIE ALLEN

Date: 1880
Dimensions:
Overall: 164 x 99 mm
Medium: Paper
Credit Line: ANMM Collection Purchased with USA Bicentennial Gift funds
Classification:Ephemera
Object Name: Clipper card
Object No: 00008388
Place Manufactured:Boston

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    Description
    This card is an advertisement for the clipper ship MINNIE ALLEN as it travelled from Boston to Adelaide in 1880. It features the American and Australian Coat of Arms and the logo for the Henry W Peabody & Co shipping line. MINNIE ALLEN was used for transporting freight on the Australian trade route during the late 19th century.
    SignificanceClipper ship cards rarely survive as they were usually discarded when the ship left the port. This example is representative of the prominent shipping company Henry W Peabody and their role in Australian trade during the 19th century.
    HistoryClipper ship cards were one of the advertising methods used by ship owners to promote their vessels and transport schedules. In colourful print and bold designs they publicised the supposedly superior qualities of each vessel, often using images of maritime scenes, mythology, patriotism and women to promote their cause. The cards were largely manufactured during the late-19th century and were designed to be handed out at the docks. They were brighter and more appealing than the newspaper advertisements of the time but often used similar wording. They could be printed in up to seven different colours including blue, red, green white, black, brown, and yellow. Some printers also used gold, bronze and purple.

    The majority of clipper cards were produced when the popularity of the clipper ship was dwindling and merchants were opting for faster steam powered vessels. Clipper ships were largely active between 1845 and 1875. Their design concentrated on speed instead of cargo capacity, which was a great benefit for shipping companies eager to transport goods quickly. The sleek and graceful ships generated a sense of romance, competition, national pride and innovative technology. They were a symbol of American modernity and fundamental to the expanding global economy.

    The MINNIE ALLEN was an A1 class clipper ship with 662 tons capacity. In 1889 it was under the Command of Captain Small and used to transport freight between Boston, Australia and New Zealand.

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