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Johnson's Sun Tan Oil

Date: c 1950
Dimensions:
Overall: 766 x 1790 x 335 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00006259

User Terms

    Description
    This glamorous image of a couple sunbathing on a beach was used to market Johnson & Johnson's Sun Tan Oil. The beach symbolised health and happiness to a receptive public audience. Scenes like this were commonly featured on posters during the 1950s.
    SignificanceThis poster is an example of the promotion of sunbathing and tanned skin as a health and fashion phenomenon. Promoting tanning as a healthy activity became popular during the 1930s and this poster highlights the continuation of that trend into the 1950s.
    HistoryThroughout the 20th century, posters were used as a relatively inexpensive, eye catching and easily distributed way of marketing. Beach scenes were a popular advertising theme in Australia during the 1950s.

    The sea air, bathing and beach recreation were associated with health and well being, and people were increasingly encouraged to spend time outdoors and at the beach. This poster reflects the transformation of the tanned body into a fashionable and healthy icon.

    The American company Johnson & Johnson, responsible for the first commercial mass-produced sterile surgical dressings, sutures and plasters, was founded in 1886.
    Additional Titles

    Primary title: Advertising poster for 'Johnson's Sun Tan Oil'

    Web title: Johnson's Sun Tan Oil

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