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Lloyd Triestino Australia

Date: 1937-1939
Overall: 1000 x 660 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00004529
Place Manufactured:Italia

User Terms

    This travel poster advertising Lloyd Triestino Line passenger services to Australia was designed by Gino Boccasile in the late 1930s. The image of a ram promotes the vision of Australia as a land of rural prosperity, referencing the role the wool industry played in bolstering the Australian economy during the inter-war years. The ship depicted in the background on the horizon is the ROMOLO.

    SignificanceThe travel poster is representative of the ways in which Australia was specifically marketed internationally to encourage migration to the nation's rural areas in the 1930s.
    HistoryThroughout the 20th century, posters have been used as a relatively inexpensive, eye catching and easily distributed way of marketing travel and tourism. During the first half of the 20th century the Australian Government tried to attract European migrants to work in the rural hinterland. Shipping posters promoting Australia often emphasised Australia's agricultural opportunities.

    ROMOLO became part of the Lloyd Triestino line in 1937. Scuttled by crew near Solomon Islands in 1940 to avoid capture by HMAS MANOORA.
    Additional Titles

    Primary title: Poster 'Lloyd Triestino Australia', by Gino Boccasile, 1937- 39.

    Web title: Lloyd Triestino Australia

    Related People
    Publisher: Pizzi & Pizio

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