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Orient Line to Australia, Italy, Egypt, Ceylon

Date: Early 1930s
Dimensions:
Overall: 990 x 625 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Classification:Posters and postcards
Object Name: Poster
Object No: 00004427

User Terms

    Description
    This travel poster promoting Orient Line passages to Australia was designed by Herbert Kerr Rooke in the early 1930s. The ship is depicted en route, in an illustrative style, with the ports of call and company details listed below. This style gradually disappeared by the late 1940s, to be replaced by more conceptual designs.
    SignificanceThe poster is representative of the transition between traditional ship portrait compositions popular in the early 20th century, and later Modernist inspired designs. It is also an important document recording one of the ways in which travel to Australia was marketed to both national and international audiences.
    HistoryThroughout the 20th century, posters were used as a relatively inexpensive, eye catching and easily distributed way of marketing the idea of travel and tourism.

    During the 1930s the Orient Line shipping company embraced a Modernist advertising style. This poster's bold composition represents the beginning of this change, while still drawing on more traditional ship portrait imagery. Posters such as this would have been prominently displayed in ticket offices to entice passers-by during dreary European winters.
    Additional Titles

    Web title: Orient Line to Australia, Italy, Egypt, Ceylon

    Primary title: Poster 'Orient Line to Australia, Italy, Egypt, Ceylon', by Herbert Kerr Rooke, early 1930s.

    Related People
    Publisher: Orient Line

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