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Kleinerts swimming cap bag

Date: c 1968
Dimensions:
Overall: 255 x 250 mm, 0.023 kg
Medium: Plastic
Credit Line: ANMM Collection Gift from Jean Dunworth
Object Name: Swimming cap bag
Object No: 00003040

User Terms

    Description
    This plastic bag was made by Kleinerts in the 1960s as packaging for its extensive line of rubber swimming caps. The front of the bag features the slogan 'millinery for mermaids', together with four stylised images depicting the cap being worn on a cruise ship, water skiing, on the beach and at the pool.
    SignificanceThe bag is representative of beachwear fashion packaging from the 1960s.
    HistoryDuring the 1960s extravagantly decorated rubber swimming caps were very much in vogue. Often designed by milliners, caps were brightly coloured, appliquéd with flowers or ribbons, or moulded into shapes.
    Additional Titles

    Primary title: BATHING CAP BAG, MILLINERY FOR MERMAIDS SWIMMING CAP BAG, CLEAR PLASTIC WITH BLUE, RED, WHITE AND SKIN TONE COLOURED PRINT

    Web title: Kleinerts swimming cap bag

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