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Women's Allure swimsuit

Date: 1950s
Overall: 780 x 500 mm, 0.2 kg
Clothing size: 34
Medium: Polyester
Credit Line: ANMM Collection Gift from Elsie Winter
Object Name: Swimsuit
Object No: 00001039
Place Manufactured:Melbourne

User Terms

    This yellow and green floral patterned polyester swimsuit was made by Allure of Melbourne in the 1950s. New fabrics such as polyester offered support and shape without the corset-like panels of earlier swimsuits. Form was instead created with an inbuilt bra and an elasticised back. Harking back to more modest trends of the 1940s, this design features a high neck and a double layered pleated frill skirt.

    SignificanceThis swimsuit is representative of women's swimwear fashions produced by the Melbourne manufacturer Allure in the 1950s. It is also an important example of the development and use of textile technologies during the mid-20th century.
    HistoryIn the 1950s the swimsuit became a garment for opulent display, with exaggerated angles and curves, and flamboyant patterns and colours.

    Swimwear designers drew on engineering and corsetry technology incorporating internal wiring, padding and elastic panels to achieve a sculptured cantilevered bust over a pinched-in 'wasp' waist. This voluptuous look was championed by contemporary film sirens Brigitte Bardot, Jayne Mansfield and Marilyn Monroe.

    Additional Titles

    Primary title: Women's one piece swimsuit yellow and light green floral pattern size 34

    Web title: Women's Allure swimsuit

    Related People
    Maker: Allure

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