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P&O The White Sisters

Date: 1932-1939
Dimensions:
Overall: 710 x 2210 mm
Credit Line: ANMM Collection
Classification:Ephemera
Object Name: Billboard
Object No: 00000965

User Terms

    Description
    This P&O advertising billboard depicts STRATHAIRD and STRATHNAVER, nicknamed the ‘White Sisters’ because of their graceful white hulls which suggested energy and speed. The billboard was probably produced for display in a travel agency.
    SignificanceIn 1932 P&O pioneered leisure cruising from Australia with a Christmas cruise from Sydney to Norfolk Island on the new mail steamer STRATHAIRD. This billboard, depicting STRATHAIRD and its sister ship STRATHNAVER, records one of the ways in which travel was marketed to Australian audiences in the early 20th century.
    HistoryP&O was founded in 1837 when the partnership of Wilcox and Anderson secured a contract to carry mail from the UK to the peninsular ports Vigo, Oporto, Lisbon, Cadiz and Gibraltar. In 1840 the company secured a new contract to extend the service to Alexandria in Egypt, and in 1844 this contract was extended to Madras, Ceylon, Calcutta, Singapore, Hong Kong and Shanghai. P&O established the Far East route to Australia in the 1850s, when it took over from less efficient services such as the East India Company.

    Between 1931 and 1938 P&O launched five new 20,000 tonne liners collectively known as 'The Straths'. The 22,547 tonne STRATHNAVER was the first, constructed by Vickers-Armstrong at Barrow in 1932. The ship operated an Australian service until it was broken up in Hong Kong in 1962. STRATHNAVER was the first liner to substitute P&O's traditional black hull with a white hull and upper works. The livery was designed to reflect a new degree of energy, speed and beauty, and was embraced by all subsequent P&O ships. The Straths were also nicknamed 'The White Sisters'.
    Additional Titles

    Web title: P&O The White Sisters billboard

    Primary title: P&O The White Sisters

    Related People
    Maker: P&O

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