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Bolt it Down Under : America's Cup badge

Date: 1987
Dimensions:
Overall: 48 x 28 x 8 mm
Medium: Enamelled metal
Credit Line: ANMM Collection Gift from Westpac Banking Corporation
Object Name: Badge
Object No: 00000722
Related Place:Fremantle,

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    Description
    A badge that was part of the promotional material developed by Westpac Banking Corporation in it's America's Cup advertising campaign, 'Bolt It Down Under'.

    Westpac was a sponsor of Australia's defence of the America's Cup in 1986 / 1987 held in Fremantle, Western Australia.
    SignificanceAs both a yachting and a social phenomenon the Americas Cup caused a fervour in Fremantle when it was held there in 1987. The enthusiasm for the event reveals how the sea, and Australians' relationship to it, influenced the social and physical terrain of the town.

    HistoryAUSTRALIA II's victory over the Americans at Newport in 1983 had a tremendous impact on Australians that extended way beyond the yachting sphere.
    The advent of 'The Race' to Fremantle witnessed an incredible surge of investment activity in Western Australia
    - chiefly evident in the feverish metamorphosis of Fremantle from a sleepy port city into a lively recreation centre.
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