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ANMM Collection Reproduced courtesy of Leslie H J Brown

Orient Line to Australia : Sydney Heads

Date: 1930s
Overall: 1000 x 630 mm
Medium: Colour lithograph on paper
Credit Line: ANMM Collection
Object Copyright: © Leslie H J Brown
Classification:Posters and postcards
Object Name: Poster
Object No: 00000658
Place Manufactured:London

User Terms

    This Orient Line travel poster promoting passenger line services to Australia was designed by Ellis Silas in the 1930s. Travel posters often sowed the first seeds of an idea to travel or emigrate. For Australian travel, some of Britain's and Australia's finest graphic and non-commercial artists were commissioned to paint a portrait of Australia to make it more desirable as a destination.
    SignificanceThe poster is an important document recording one of the ways in which Australia was marketed to both national and international travellers. It is representative of early 20th century design trends and the significant role of Modernism in popular culture.

    HistoryThroughout the 20th century, posters were used as a relatively inexpensive, eye catching and easily distributed way of marketing the idea of travel and tourism.

    During the 1930s the Orient Line shipping company embraced a Modernist advertising style. The promise of sunshine was often used to promote Australia. Posters such as this with its azure sea, golden cliffs and lilac sky would have been prominently displayed in ticket offices to entice passers-by during dreary European winters.

    Additional Titles

    Primary title: Orient Line to Australia : Sydney Heads

    Web title: Orient Line to Australia

    Related People
    Publisher: Orient Line

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