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PIX magazine, 24 March 1956

Date: 24 March 1956
Dimensions:
Overall: 2 x 345 x 262 mm, 0.15 kg
Medium: Ink on paper
Credit Line: ANMM Collection
Classification:Ephemera
Object Name: Magazine
Object No: 00002832
Place Manufactured:Sydney

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    Description
    An edition of PIX magazine, 24 March 1956 (Vol.41, No.3). Cover features a colour photograph of a woman in a reda nd white bikini sitting on the edge of a cliff.
    The only advertised article in this edition is '£500 Prize Challenge To Our Beauties'.
    SignificancePIX magazine was one of Australia's most popular general interest magazines. PIX became known for its cover girls, who often sported the latest in swimwear designs, and the changes in the magazine's content and style records the development of Australian culture during the latter half of the 20th century.
    HistoryPIX magazine was established in 1938 and became one of Australia's most popular magazines during the 1950s, 1960s and 1970s. The publication focussed on devoting editorial space to captioned images rather than text and became known for its cover girls. Like Australasian Post, PIX was dedicated to exploring Australiana and showcased cartoons, jokes, fiction and general interest stories. Following the sexual revolution of the 1960s, the magazine became more risqué with its content and images, indicating an Australian society going through political and cultural change. In the 1970s, with the rise of other popular culture media such as television, circulation for PIX began to drop and it merged briefly with People magazine before disappearing from sale altogether.
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