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Magazine advertisements for men's swimwear

Date: 1930 - 1938
Medium: Paper
Credit Line: ANMM Collection Gift from Dale O'Sullivan
Classification:Ephemera
Object Name: Archive series
Object No: ANMS0442

User Terms

    Description
    This archive series numbered [001] - [018] consists of magazine advertisements for men's swimwear collected by designer Peter O'Sullivan. It includes advertisements for swimwear by Lastex, Seabird, BVD, Bukta , Catalina Lastex, Ganter Wilkies, Morley, Pick, Hollywood Silk Mills, Eskimo Knitting Mills, Wolsey and Jantzen.
    SignificanceThis is a rare archival collection with excellent display potential relating to Melbourne based swimwear designer Peter O'Sullivan. The collection documents all aspects of knitted swimwear production from the development of designs, to the choice of models, manufacture and distribution of swimwear. The collection illustrates the European and American influences on O'Sullivan's designs, as well as his innovations of the modesty-skirt and 'Superman' buckle.
    HistoryPeter O'Sullivan became the first Australian to successfully design and manufacturer swimwear for export to the United States by creating two innovations. He won the world patent for the square belt buckle, known as the 'Superman' buckle, after it was incorporated into Superman's costume and he developed the small skirt across the front of both men's and women's swimsuits known as the 'modesty panel'.

    O'Sullivan's 'modesty panel' became a feature of Australian and international swimwear fashions right up until the 1970s. His Black Lance swimwear range in the 1930s featured low cut backs, fashionable colours and decorative flourishes.
    Additional Titles

    Primary title: MAGAZINE ADVERTISEMENTS FOR MEN'S SWIMWEAR, FROM A VARIETY OF SWIMWEAR MANUFACTURERS

    Web title: Magazine advertisements for men's swimwear

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