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Magazine advertisements for 'Speedo' swimsuits

Date: 1936
Medium: Paper
Credit Line: ANMM Collection Gift from Dale O'Sullivan
Classification:Ephemera
Object Name: Archive series
Object No: ANMS0457

User Terms

    Description
    This archive series numbered [001] - [007] consists of seven 1936 magazine advertisements for 'Speedo' swimsuits collected by designer Peter O'Sullivan. They feature drawings of men and women modelling the swimwear, with catch phrases such as 'You're Admired in a Speedo', '9 out of 10 Prefer Speedo', 'Smartest Swimsuits Under the Sun', and 'Next to Your Figure, Speedo Looks Best'.
    SignificanceThis is a rare archival collection with excellent display potential relating to Melbourne based swimwear designer Peter O'Sullivan. The collection documents all aspects of knitted swimwear production from the development of designs, to the choice of models, manufacture and distribution of swimwear. The collection illustrates the European and American influences on O'Sullivan's designs, as well as his innovations of the modesty-skirt and 'Superman' buckle.
    HistoryPeter O'Sullivan became the first Australian to successfully design and manufacturer swimwear for export to the United States by creating two innovations. He won the world patent for the square belt buckle, known as the 'Superman' buckle, after it was incorporated into Superman's costume and he developed the small skirt across the front of both men's and women's swimsuits known as the 'modesty panel'.

    O'Sullivan's 'modesty panel' became a feature of Australian and international swimwear fashions right up until the 1970s. His Black Lance swimwear range in the 1930s featured low cut backs, fashionable colours and decorative flourishes.
    Additional Titles

    Primary title: ADVERTISEMENTS FOR THE "SPEEDO" BRAND OF SWIM SUITS, COLLECTED BY PETER O'SULLIVAN

    Web title: Magazine advertisements for 'Speedo' swimsuits

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